At Programmatic I/O in Las Vegas, CafeMedia’s Paul Bannister, Tinuiti’s Nirish Parsad and Insider’s Jana Meron weighed in on the ad industry’s worsening signal-loss problem due to the deprecation of device identifiers and third-party cookies.
True data-driven marketing – as counterintuitive as it sounds – is not magic buttons. It’s people. Stop searching for the El Dorado platform to solve your problems. Invest in the precog and find those multi-stack tinkerers, writes Nirish Parsad, practice lead for privacy, identity and martech at Tinuiti.
