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»Nigel Morris

Dentsu Aegis’ Chief Strategy Officer: Digital Has Fundamentally Changed The Economic Model

Dentsu Aegis wants to be a 100% digital-economy business by 2020. To get there, the agency appointed Nigel Morris to serve as the company’s chief strategy and innovation officer in June. Morris will focus on the “important, not the urgent,” in the new role, an upgrade from his previous position as head of Americas. Over... Continue reading »

by Sarah Sluis // October 4th, 2017 //
»
Will Cannes Look Any Different Next Year?

As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state of the industry. “If clients are using zero-based budgeting, let's use it for Cannes,” WPP CEO Sir Martin... Continue reading »

by Alison Weissbrot // June 26th, 2017 //
»
 

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