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»Nielsen CEO

CEO David Kenny Brings Nielsen Back From The Brink

When Nielsen CEO David Kenny stepped into the top role at the end of 2018, the company was embattled on multiple fronts. Viewers were shifting to streaming TV, which Nielsen struggled to measure. Nielsen’s media customers, frustrated with the company’s slow pace of innovation, started moving away from its measurement services. NBCUniversal, for example, spearheaded… Continue reading »
by Sarah Sluis // January 13th, 2020 //
»
 

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