:

ARCHIVE FOR:

Nic Baird

AI

One Chatbot’s Journey To Introducing Ads That Don’t Suck

BY Joanna Gerber// February 20th, 2026

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.
AI

What’s Next For ChatGPT Ads: The Facts And The Theories

BY Joanna Gerber// January 29th, 2026

Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?