More Than Half Of Netflix Subscribers Now Sign Up For Ads
Netflix’s overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%.
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Google In The Quittin’ Biz; Can Outbrain Escape Content Recommendation?
Web links that use the Google link shortener will soon no longer work. Plus: Outbrain is in advanced talks to acquire or merge with Teads.
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Netflix’s Answer To Subscriber Churn? Fewer Ads
Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users by offering a lower-cost option – and, so far, the approach seems to be working.