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»Nemo

Weather Channel Mobile App Finds Sunshine From Brands On Cloudy Days

The Weather Channel may have taken some heat from meteorologists for naming this past weekend's East Coast snowstorm "Nemo," but doing so was certainly good for ratings and web/mobile traffic. The storm also highlights an issue that its owner The Weather Company has been trying to address since bringing on several digital ad heavy hitters... Continue reading »
by David Kaplan // February 12th, 2013 //
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