• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

nbc one platform

  • NBCU's One23
    TV measurement

    One23: NBCUniversal Highlights Measurement, Data And (Maybe) Playing Nice

    BY Alyssa Boyle// February 9th, 2023

    This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference. Why? One word: measurement.

    Tagged in:
    • alternative tv measurement
    • Cara Lewis
    • cross-platform measurement
    • David Levy
    • featured
    • JIC
    • John Halley
    • john lee
    • joint industry committee
    • kelly abcarian
    • Krishan Bhatia
    • nbc one platform
    • NBCU one23

Popular

  1. CTV

    Comcast Intros Biddable And Programmatic For Linear TV

  2. Messing around in the Privacy Sandbox
    Google’s Privacy Sandbox

    The Privacy Sandbox May Be Dead, But The AdExchanger Comics Live On

  3. Platforms

    AWS Launches A Cloud Infrastructure Service For Ad Tech

  4. Comic: Conversion!
    CTV Roundup

    High School Football Can Have Streaming Ads, Too, Thanks To Platforms Like Hudl

  5. Comic: Header Bidding Rapper (Wrapper!)
    Publishers

    Prebid.org Is At A Crossroads, And Must Now Decide Whose Interests It Serves


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Cynopsis Screenshift

October 14, 2025
City Winery
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved