National Bureau of Economic Research

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Decision All sorts of non-advertising companies have recently launched ad businesses – and vice versa. Companies that rely heavily on ad revenue, including Meta, Twitter and Snap, want to diversify their one-pillar businesses. But diversifying an ad business is much harder than the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Lost-Gen Apps A working paper submitted to the National Bureau of Economic Research this month lays out the mathematical case for a “Lost Generation” of mobile businesses following the implementation of GDPR.  In the year and a half after GDPR went into effect […]