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Nada Bradbury

CTV

AD-ID And Comcast Technology Solutions Team Up To Tackle Frequency Management

BY Victoria McNally// April 23rd, 2025

On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers.
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creative ad ID

Headway In The Battle To Fix The Ad Industry’s Frequency Management Problem

BY Allison Schiff// February 19th, 2025

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.
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