MRAID

The Interactive Advertising Bureau (IAB) wants to help advertisers manage their quality assurance testing for mobile rich media ads. On Monday, the IAB Tech Lab released the MRAID Ads SDK Tester app at its at Annual Leadership Meeting in Palm Desert, Calif. The app is a free open-source tool designed to validate the functionality of […]

Specs and standards aren’t that sexy, but industry experts say the Interactive Advertising Bureau’s recent video addendum to rich media standard MRAID could be one of the keys to unlocking more programmatic mobile video dollars. MRAID is a mobile standard, used by many publishers and app developers, to render and serve mobile rich media programmatically. […]