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»Mode Media

This Valentine’s Day, Give The Advertiser You Love A Private Marketplace

Jewelry and flower brands who briefly ramp up ad spend for Valentine’s Day love their private marketplaces. In early February, they set up private marketplaces with publishers who can provide the right audience and context. They test which sites yield conversions in the weeks before Cupid’s holiday and dial up the spend the final week... Continue reading »
by Sarah Sluis // February 13th, 2015 //
»
Mode Media Bullish On Premium Programmatic

In April 2014 during its NewFront, Glam Media became Mode Media. The de-pinking of the company, President and CRO Dan Lagani said, “caught up the company name with where the business was.” The men’s site Brash.com, Foodie.com and parenting side Tend.com attracted audiences no longer overwhelmingly female. Hot pink walls in the office were painted... Continue reading »
by Sarah Sluis // January 19th, 2015 //
»
 

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