• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Mode Media

This Valentine’s Day, Give The Advertiser You Love A Private Marketplace

Jewelry and flower brands who briefly ramp up ad spend for Valentine’s Day love their private marketplaces. In early February, they set up private marketplaces with publishers who can provide the right audience and context. They test which sites yield conversions in the weeks before Cupid’s holiday and dial up the spend the final week... Continue reading »
by Sarah Sluis // February 13th, 2015 //
»
Mode Media Bullish On Premium Programmatic

In April 2014 during its NewFront, Glam Media became Mode Media. The de-pinking of the company, President and CRO Dan Lagani said, “caught up the company name with where the business was.” The men’s site Brash.com, Foodie.com and parenting side Tend.com attracted audiences no longer overwhelmingly female. Hot pink walls in the office were painted... Continue reading »
by Sarah Sluis // January 19th, 2015 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • IDFA Apocalypse: What We Know (And Don't)
  • The Winners Of A Broken Duopoly Are Many, Not Few
  • What Do Apple’s Privacy-Focused IDFA Changes Mean For Facebook?
  • COVID-19 Whiplash: Brand Strategies Are Shifting Again As Cases Rise
  • B2B Marketers Get Down To Business With Digital During COVID-19
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved