:

ARCHIVE FOR:

Mod Op

generative AI

A Marketer’s Guide To Generative AI Startups

BY Hana Yoo// February 26th, 2024

AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.
Daily News Roundup

How The World’s Largest Advertisers Fared This Year; Netflix Takes A Tiny Step Toward Transparency

BY AdExchanger// October 24th, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top The world’s largest advertisers have … not changed much in the past year. The top five advertisers – Amazon, L’Oréal, Alibaba, Procter & Gamble and Samsung – held their positions in the latest Ad Age World’s Largest Advertisers ranking. […]