• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Mobile World Congress 2017

Zenith Digital Agency Moxie On Tapping Into Mobile Moments Marketing

Mobile-first has become a cliché. Today, marketing is more about “customer experience transformation,” said Scott Smith, director of digital and mobile solutions at Moxie, a Zenith-owned digital agency under the Publicis Media umbrella focusing primarily on digital planning, creative services and emerging technologies. That’s just a fancy way of saying brands need to figure out... Continue reading »
by Allison Schiff // March 7th, 2017 //
»
Lenovo Is Calling The Shots And Taking Control Of Its Brand Destiny

The relationship between Lenovo and its agency partners is not what it used to be – in a good way. “That’s not to say that there isn’t a role for the traditional agency, like we have with our creative agency, Ogilvy, to drive the brand framework – we need that,” Lenovo SVP and CMO David Roman told... Continue reading »
by Allison Schiff // March 6th, 2017 //
»
How Business Gets Done At Mobile World Congress

Away from the dancing robots, Power Rangers-themed VR experiences, self-driving race cars and the buzzing of drones, deals do get done at Mobile World Congress. That’s why French location-based dating app Happn came to Barcelona for the show. “We’re here to have discussions, to gather insights, to see what our competitors are doing, to find... Continue reading »
by Allison Schiff // March 3rd, 2017 //
»
AOL @ MWC: Telcos Turn To Content To Make Connections

Although Verizon’s appetite for ad tech was the main driver behind its acquisition of AOL, it’s content that really sweetened the deal. “Our content is a differentiator for Verizon amidst all of the other telcos,” AOL CMO Allie Kline told AdExchanger. But there’s a lot knocking around under the AOL umbrella – everything from ad tech... Continue reading »
by Allison Schiff // March 1st, 2017 //
»
MWC 2017: Advertisers Want To Shed A Little Middleman Weight

Fragmentation is to the buy side what agita is to a stomach: upsetting. “Data is perhaps the most important asset we have as an advertising agency,” said Mauricio Sabogal, global CEO of WPP's Kinetic Worldwide, during the Modern Marketing Summit at the Mobile World Congress on Monday in Barcelona. “There are too many companies managing... Continue reading »
by Allison Schiff // February 28th, 2017 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Ethical Issues with 3rd Party Behavioral Tracking
  • Amazon DSP, Ad Console Report Strong Growth in Q1
  • The Rise Of The Retail Media Sellers: Data-Rich, Inventory-Light, But Here To Stay
  • Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
  • Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved