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Mobile World Congress

  • Mobile

    Coronavirus Aside, Some Mobile Ad Tech Companies Doubt The Value of MWC

    BY //

    First it was Mobile World Congress in Barcelona, then Facebook’s global marketing conference followed by F8 and the Game Developers Conference in San Francisco. Fear over spreading the coronavirus is scuppering events around the world, and rightfully so. As of Friday, there are 31 active cases of coronavirus reported in Spain, with three in Barcelona. […]

  • OPINION: Data-Driven Thinking

    Mobile Video Poised To Change How Marketers Interact With Audiences

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. After spending three days wandering the halls of Mobile World Congress in Barcelona, I left with a few major takeaways. First, although […]