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»mobile DSPs

AirPush Sees Uptick In Mobile-Ad Buys Using Its Opt-In SDK Data

As mobile use continues to grow, so do the stakes for capturing and leveraging that data. The two-year-old mobile-ad network AirPush is betting on its data assets and tools to serve advertisers and expects to reach $130 million in revenue this year. AdExchanger spoke with AirPush CEO Asher Delug about his company’s new mobile Demand-Side... Continue reading »
by Judith Aquino // July 22nd, 2013 //
»
Mobile RTB Needs Scale, Says Mobile Agency M&C Saatchi Mobile

Seven-year-old mobile agency M&C Saatchi Mobile offers strategic consulting, mobile production, and mobile paid media services. The London-based firm, part of independent agency network M&C Saatchi, employs about 75 staff, and its paid media efforts are focused on direct-response campaigns. Eric Mugnier came to New York in 2011 to open M&C Saatchi Mobile's first US... Continue reading »
by Zach Rodgers // June 25th, 2013 //
»
 

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