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»mobile app programmatic

Ken Willner, chief growth officer, TextNow
TextNow: ‘We’re Always Looking For Ways To Marry Monetization With Value’

“The Sell Sider” is a column written by the sell side of the digital media community. TextNow, a free text, voice and video calling app, is on track to hit $100 million in revenue this year, up from $62 million in 2020. The company is profitable. Fun fact, most of that revenue comes from advertising.… Continue reading »
by Allison Schiff // December 17th, 2021 //
»
New York Times Will Pull Programmatic Ads From Mobile App Next Year

The New York Times is removing open marketplace programmatic ads from its mobile app starting in January 2020, because their slow loading times detract from the user experience. The decision will result in a single-digit millions loss of revenue. “We believe that this will be more than made up by gains in engagement and a… Continue reading »
by Sarah Sluis // November 6th, 2019 //
»
 

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