• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»mobile app programmatic

New York Times Will Pull Programmatic Ads From Mobile App Next Year

The New York Times is removing open marketplace programmatic ads from its mobile app starting in January 2020, because their slow loading times detract from the user experience. The decision will result in a single-digit millions loss of revenue. “We believe that this will be more than made up by gains in engagement and a... Continue reading »
by Sarah Sluis // November 6th, 2019 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Chrome: The Next Chapter Has Yet To Be Written
  • Just Because You’re Compliant With COPPA Doesn’t Mean You’re Cool Under CCPA Or GDPR
  • WarnerMedia And Xandr Put Data At The Center Of 2020 Upfront
  • As Marketing Clouds Enter The CDP Category, Simon Data's CEO Charts A Different Course
  • WeatherBug Wishes Apps Would Get With The Programmatic Program Faster
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved