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Mobile Ad Tech

  • OPINION: The Sell Sider

    In Gaming And Ad Tech, Not All Consolidation Is Created Equal

    BY AdExchanger Guest Columnist//

    Consolidation is a natural and necessary part of a maturing industry’s life cycle. But not all consolidation yields the same outcomes, particularly when it comes to mobile gaming, writes Itai Cohen, head of marketing and corporate strategy at Digital Turbine.

  • Ad Exchange News

    Can Amazon Help Itself?; The Mobile Ad Tech M&A Frenzy

    BY AdExchanger//

    Do Me A Favor Amazon told Congress in 2019 that it doesn’t favor Amazon-owned brands in search results. But that isn’t credible to sellers, who time and again see Amazon rivals shoot into the top three search results immediately. A former Amazon employee told The Markup that Amazon reserved a top search spot for new […]