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Mike McNeeley

  • Attention Economy

    Early Adopters Are Snapping Up Attention-Based Inventory Before Everyone Else Drives Up The Costs

    BY Anthony Vargas// November 18th, 2024

    Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.

    Tagged in:
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    • Business of Attention 2024
    • deal IDs
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    • Google DV360
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    • groupm
    • Havas Media Group
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