Wire And Plastic Products Gets Back To Basics; MeTube TV
WPP aims to turn around faster; YouTube TV tips the carriage deal market; and Roblox takes its time on video ads.
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Michael Nathanson
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In Consumer Tech, Privacy Is A Distant Concern; Netflix Guns For Net-New Subs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Vegas, The American Way Ad tech can no longer avoid privacy scrutiny, from platform changes to privacy regulations coming into effect across the US. But many of the consumer tech startups at CES last week seemed blissfully unaware of such concerns, writes Tatum […]
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Is Sustainability The New Ad Tech Tax?; TV Faces An Advertising Comeuppance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going ‘Green’ Costs Green Digital advertising contributes to carbon emissions. Every programmatic ping, bid and load consumes electricity, and the overcrowded programmatic supply chain just makes the problem worse. Everyone agrees that sustainability should be a priority. But changing workflows costs money, and industry […]