OPINION: Data-Driven Thinking
When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Hemsey, president of 500friends (a Merkle company). The rise of artificial intelligence and its voice interface will force brands to scramble if they are to become the default recommendation […]