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Mica Hansen

  • Political Advertising

    Political Buyers Should Warm Up To CTV This Election Season

    BY Alyssa Boyle// September 17th, 2024

    While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.

    Tagged in:
    • ACR
    • ACR data
    • automatic content recognition
    • basis technologies
    • Clelia Zattoni
    • CTV political ad spend
    • Erik Brydges
    • Grace Briscoe
    • IRIS TV
    • Jesse Contario
    • Locality
    • MadHive
    • Magnite
    • Mica Hansen
    • MiQ
    • Novus Media
    • political ad spend
    • political ad targeting
    • Rohan Castelino

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