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»MGM

Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics

MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and TV shows. Last year, MGM Networks launched an OTT app for the Comet sci-fi channel and saw 120,000 downloads despite minimal promotional spend, said senior VP Todd Parkin. The company plans to launch OTT apps... Continue reading »
by James Hercher // January 5th, 2018 //
»
 

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