With Search Traffic Down 70%, People Inc. Bets On Revenue Beyond Site Visits
People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 22% in Q3 alone. But its digital revenue is still growing, albeit slowly.
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OPINION: On TV & VideoLocal Media Needs Consolidation To Compete, But An Outdated Legal Standard Stands In The Way
A 2004 statute prevents owning enough TV stations to reach 39% of households. But without the scale afforded to other digital content companies, local TV is at a competitive disadvantage.
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Comic: Playing Your Cards Right
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics
MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and TV shows. Last year, MGM Networks launched an OTT app for the Comet sci-fi channel and saw 120,000 downloads despite minimal promotional spend, said senior VP Todd Parkin. The company plans to launch OTT apps […]