Advertisers Need Easy Access To DSPs – But AI Is Changing What That Access Looks Like
Mike Hauptman, co-founder of AdLib, discusses the company’s evolution and how AI is changing the future of both AdLib and ad tech as a whole.
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MFA Might Finally Be On Its Way Out, As Supply – And Demand – Decline
Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to eliminate MFA sites.
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Comic: 'Deal ID, Please.'
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Pirates Have Retaken The Ship; Happy As A Pig In AI Slop
Live video threw sports broadcasts for a loop – and the losses are only just being tallied. Plus, media buyers are dealing with a surge of AI-generated, made-for-advertising websites