metrics

ADT tracks a bespoke metric called “marketing cost per installation” that measures the impact of media on what ADT cares most about: the roughly 1 million alarms its technicians install every year.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …   

Blind emphasis on brand safety drives a blunt approach to blocking, creating an immense waste of quality impressions and lost opportunities.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said […]

The accuracy of Facebook’s reporting is under the microscope again courtesy of Pivotal analyst Brian Wieser and an Australian trade pub called AdNews. In a note to investors on Tuesday, Wieser called attention to Facebook’s claims that it reaches more people than exist within certain age groups, based on US Census data. Wieser was tipped […]

This is the first in a series on what’s broken in the analytics space. Part one deals with data ownership, part two will address technology and part three will focus on people and processes. Like a sports car missing a few key parts, marketing metrics look tantalizingly complete from an outsider’s perspective. But ad tech […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Callahan, marketing director at Bizo and editor at Digital Marketing Remix. Digital ad spending continues to climb, with US budgets expected to reach $42.5 billion this year and grow […]

As often happens with emerging channels, advertising dollars are still way behind when it comes to matching the time spent on smartphones and tablets. One barrier to greater spending is the lack of measurement of both the mobile web and app activity, but online analytics provider Quantcast is trying to tie usage across devices together […]