Why Alaska Airlines Sees Promise In Google Meridian
There’s no way around using an assortment of measurement methodologies, says Owen Bickford, the paid performance media director at Alaska Airlines. “I don’t think they can work in a vacuum.”
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MMM, Don’t Call It A Comeback; How Amazon Took TV In A Year
Google’s open-source MMM product goes live; Amazon Prime Video’s ad biz turns one; and teens don’t trust Big Tech and have doubts about AI.
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The TCF Is Under Fire – But When Is It Not?; A Fingerprint By Any Other Name
In today’s newsletter: IAB Europe’s Transparency & Consent Framework operates under threat; DSPs frown upon ID bridging; and Google Ads is getting into marketing mix modeling.