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»Meredith Xcelerated Marketing

How MXM Brings Objectivity To Volkswagen’s Analytics

Volkswagen wanted to be a more efficient and data-driven advertiser, but felt it lacked an objective partner to help it optimize media investments. “Our management was a little bit uncomfortable with our media agency managing metrics that would tell them we needed more TV, radio or whatever,” said David Galbraith, GM of brand management and... Continue reading »

by Alison Weissbrot // September 20th, 2017 //
»
The Little Black Book Of Publisher-Owned Agencies

Major publishers like Hearst, Vice, Time Inc., The New York Times and Meredith have either built or acquired agency capabilities and content studios over the past few years to create synergies between their content and the brands that monetize it. Being owned by a publisher allows digital agencies to tap editorial expertise for engaging creative... Continue reading »

by Alison Weissbrot // May 30th, 2017 //
»
 

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