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»MediaSet

Spotlight on Russia: Major Local Players Lead RTB Market

The online ecosystem is different in Russia. Yandex is the search leader over Google; VK.com (originally VKontakte) and Odnoklassniki.ru are more popular social networks than Facebook. But when it comes to programmatic buying, the country looks similar to the US RTB circa 2011, thanks in part to the participation of Russia's major internet players. The... Continue reading »
by Kimberly Maul // June 7th, 2013 //
»

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