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mediaquark

  • Data Nugget

    Lack Of Data Still A Challenge In APAC

    BY Kimberly Maul//

    Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based MediaQuark. Of the 108 respondents to the company’s survey, 62% said that a lack of industry understanding was one of the biggest challenges for programmatic in the APAC market. Looking at […]

  • Platforms

    Seed And mediaQuark Merge To Provide Audience Data In Southeast Asia

    BY Kimberly Maul//

    One challenge of programmatic buying in the Asia-Pacific region is lack of data. Two Singapore-based companies, Seed and mediaQuark, are joining forces to provide more audience data solutions to Southeast Asia. The merger, announced today, brings together audience development from Seed and media trading technology from mediaQuark. The new company, simply called mediaQuark, to provide […]