mediabrands worldwide

Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. MB: The rollout of Google’s updated DoubleClick Exchange offering – and the proliferation of other similar real time bidding platforms – marks a watershed moment in the progression towards truly dynamic, demand-driven advertising transactions. These mechanisms […]

Adam Cahill is SVP, Director of Digital Media, Hill Holliday, a media and creative agency, and unit of Interpublic Group. AC: I think the launch of AdX 2.0 is an example of growing the pie as opposed to stealing share from a competitor because it’s going to bring lots of new sellers (AdSense and DART […]