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»media owners

Alessandro De Zanche headshot
The Funnel Of Trust Is The Best Path To Media Monetization

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a bifurcation in the road ahead is... Continue reading »
by AdExchanger // September 25th, 2020 //
»
Alessandro De Zanche headshot
Media Owners Need A New And Powerful Narrative To Attract Ad Spend

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and Facebook? Today... Continue reading »
by AdExchanger // July 10th, 2020 //
»
Alessandro De Zanche headshot
Media, Not Ad Slots, Is The Product

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Many media owners still struggle to see the long-term opportunity in front of them. But I am filled with hope when I hear that some... Continue reading »
by AdExchanger // February 28th, 2020 //
»
 

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