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»MdotLabs

Fraud-day With comScore: An Ad Impression Is A Terrible Thing To Waste

This is the ninth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat, Sizmek and Asia RTB. Read previous interviews with DoubleVerify, Dstillery, Forensiq, Integral Ad Science, PubChecker, Telemetry, Videology and White Ops. Digital ad fraud isn’t anything new. comScore has been picking... Continue reading »
by Allison Schiff // September 26th, 2014 //
»
ComScore Acquires MdotLabs To Fight Cross-Platform Fraudsters

Digital media measurement company comScore revealed a deal Monday to acquire MdotLabs, a cyber-security startup that uses statistics and machine-learning to fight online fraud. Non-human traffic, click-farms and other "invalid activity" represent a $14 billion assault on the advertising industry and have spurred deals in online fraud detection, most notably Google’s acqui-hire of Spider.io earlier this... Continue reading »
by Kelly Liyakasa // August 4th, 2014 //
»
 

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