DanAds is in growth mode, and its US expansion is in full swing. It also has its sights set on profitability by the end of the year. But the volatile market has DanAds rethinking its IPO.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed up for OpenPath, The Trade Desk’s direct buy-to-sell-side integration. Since launching in February, TTD says it’s “registered interest” (interesting turn of phrase) in OpenPath from more than 100 publishers. The latest crop to, uh, register […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Browser Bowsers Browsers remain vulnerable to ad fraud and data breaches. The Washington Post reports that some browser extensions piggyback on basic web tools like comparison shopping, hotel price-scraping and password storage to pass data on browsing histories and online shopping. The worst […]
After signing up 150 publishers for its self-service DSP, Centro officially launched the platform Thursday. The publishers managing reach extension internally come from opposite ends of the spectrum: McClatchy, a local media company with roots in more than two dozen markets, and PureWow, a small, national lifestyle publisher. They’ve come to the same decision. “It’s increasingly […]
The McClatchy Company’s programmatic strategy didn’t look good when it played second to direct sales. CPMs were low and block lists barred big advertisers. With the support of McClatchy leadership, Tobias Bennett, the digital display revenue manager, removed block lists and implemented Google’s dynamic allocation tool, designed to let all impressions compete with each other. […]
