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»Maxymiser

Oracle Marketing Cloud Releases New Integrations To Make Its Data Flow

Oracle Marketing Cloud is taking on a very customer data platform-like complexion these days. On Tuesday, OMC unveiled a slew of feature updates designed to grease the wheels between its marketing products and “bring data and intelligence together with orchestration in real time,” said Shashi Seth, SVP of Oracle Marketing Cloud. Responsys, Oracle’s email marketing... Continue reading »
by Allison Schiff // March 19th, 2019 //
»
Oracle’s Maxymiser Acquisition Is All About The Competition

The marketing cloud arms race has given birth to some truly massive acquisitions over the years. Oracle’s Thursday acquisition of Maxymiser is not one of them. But that doesn’t mean it wasn’t a smart move, said Rebecca Lieb, an independent analyst most recently at Altimeter Group before its acquisition by Prophet in June. “It’s a... Continue reading »
by Allison Schiff // August 20th, 2015 //
»
 

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