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Maura Lohan Pierson

  • holiday shopping
    Strategy

    All Marketers Want For Christmas Is … Performance

    BY Hana Yoo// November 21st, 2023

    We asked the experts: Which channels are you leaning into — and where are you pulling back – during Black Friday, Cyber Monday and the rest of the holiday season?

    Tagged in:
    • ad spending
    • Brooke Hess
    • Gartner
    • Goodway Group
    • holiday shopping
    • jay friedman
    • Jeff Malmad
    • Kassi Socha
    • Maura Lohan Pierson
    • Mindshare
    • NP Digital
    • performance advertising
    • Wpromote

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