matt keylock

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, senior vice president and global head of data at dunnhumby.  Maybe a consumer in the pet category isn’t a person, but for most products, it is […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, global head of data at dunnhumby. Everywhere I go, I overhear conversations about data science, big data, algorithms, the cloud, machine learning hackathons, Hadoop…the list goes on. But these […]