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Mobile

TUNE Plans To Expand Its Product Team With $27 Million In Series B

BY Allison Schiff// January 29th, 2015

App attribution company TUNE is dog-earing a significant chunk of a new funding round to go on a hiring spree. Announced Thursday, the Series B cash injection was led by Icon Ventures (which happened to have rebranded from Jafco Ventures on Monday), with contributions from Performance Equity Management and Accel Partners, the latter which also […]
Online Advertising

Dell Streamlines Marketing Spend Through Attribution

BY Judith Aquino// April 11th, 2014

One of PC giant Dell’s first steps as a private company is overhauling its marketing spend. Dell executives unveiled results from its work with marketing attribution firm Visual IQ on Thursday at Forrester’s Forum for Marketing Leaders. “Our goal was to understand the optimal ways to reach our customers through all the channels that we […]