The challenges facing digital advertising feel bigger than ever. But when you’re in Cannes, you can’t help but focus on the positives. Here are the six biggest ad industry trends and positive takeaways from this year’s show.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]
It’s never a surprise to hear a high-end digital publisher lampoon the chaotic digital ad environment, but a sharp invective delivered yesterday by Mark Thompson, CEO of The New York Times, went beyond the usual sniping. “The world of digital advertising is a nightmarish joke,” he said during a panel hosted by Omnicom Group agency […]
The New York Times Co.’s digital ad revenue continued to slide in Q3 as, for the first time in recent years, print actually performed better. CEO Mark Thompson sought to put that contrast in context, saying that it was more a sign that the company had been able to arrest print losses as it works […]
The New York Times Co. CFO Jim Follo reiterated a point he’s been making on earnings calls since last year, namely that “premium” digital advertising continues to be challenged by the rise of audience targeting and the infinite amount of digital inventory generated by social media. Read the release. During the Q1 earnings call, Mark […]
