Pirate’s Booty Sails Into CTV And Digital To Engage Co-Viewing Audiences
Pirate’s Booty has long traded on its high level of brand awareness despite not doing much paid advertising at all. Pirate’s Booty only got serious about marketing in 2018, when the brand was acquired by Hershey, and largely skipped over linear TV entirely to reach co-viewing parent and child audiences on connected TV (CTV) and digital channels.