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»Marfeel

Coronavirus Aside, Some Mobile Ad Tech Companies Doubt The Value of MWC

First it was Mobile World Congress in Barcelona, then Facebook’s global marketing conference followed by F8 and the Game Developers Conference in San Francisco. Fear over spreading the coronavirus is scuppering events around the world, and rightfully so. As of Friday, there are 31 active cases of coronavirus reported in Spain, with three in Barcelona.... Continue reading »
by Allison Schiff // February 28th, 2020 //
»
Marfeel Says Dynamic Floor Pricing Sets Its SSP Apart

Even with a header bidding solution, there can still be money left on the table. Spanish mobile optimization company Marfeel is looking to address that issue with the general launch of a supply-side platform Wednesday that sets dynamic floor prices. The product was in beta for the last two months. “Basically, our platform tries to... Continue reading »
by Allison Schiff // March 9th, 2016 //
»

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