Taking the “room” metaphor literally, the current clean room system is akin to a collection of stand-alone rooms existing outside the form and function of a house. That’s why the next level must look beyond clean rooms. It’s time to build a clean house using a method called distributed analytics, writes Marc Rossen, SVP investment and activation analytics at Omnicom Media Group.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, executive director of digital insights solutions at MarketShare. When most of us think about digital analytics, we tend to think about the science. Get the science, the math […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, senior director of digital attribution at MarketShare. I am an audiophile. I enjoy music, especially the quality of music. As an audiophile, I have come to appreciate the […]
