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»Malltip

Appboy Serves Up Personalized Mobile Messaging Through API Hookups

Personalization was a problem for Malltip. The app, which aggregates publicly available information on coupons, sales, maps and directories from more than 1,800 malls and national retailers across the US, quickly realized that “a lot of our users were dropping off because the content we were delivering just wasn’t particularly relevant to them,” said Wai... Continue reading »

by Allison Schiff // April 28th, 2015 //
»
 

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