Maggie Zhang

Maggie Zhang from Amazon Ads talks interactive video strategy, including opportunities on Amazon Prime Video and which genres drive the most engagement.

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us something important about how they want to experience advertising. They want to do more than watch; they want to engage.

Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Netflix Gets Its Head In The Game Netflix’s ad business will reshape its priorities. For example, last year, Netflix started acquiring game studios and an explicit part of its pitch was that its ad-free model meant creators could focus on the gaming content, rather […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For TV  Amazon beefed up its ad-supported OTT ranks with the hire of Maggie Zhang, former EVP of video research and insights at Dentsu Aegis Network. At Amazon, Zhang will develop reach and measurement products for Prime Video advertisers in a role that […]

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. One of the value propositions of over-the-top (OTT) and connected TV (CTV) advertising is its TV-like co-viewing activity. Watching video content and […]

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. National linear addressable television is one of the key trends in video. It holds the promise of delivering targeted ads to only […]

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. Nowadays, anyone can easily find enthusiastic advocates for TV attribution at every turn, myself included. As we celebrate the newfound capabilities to […]

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. Call it irony, but the topic of capturing a customer’s attention now dominates the attention of brand marketers. As anyone in the […]

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, senior vice president of video research and insights at Dentsu Aegis Network. As the timeless tale of “Goldilocks and the Three Bears” goes, the young girl tastes three different bowls of porridge […]