Exploring The Science Of Eye Tracking And Ad Attention
A unit of attention doesn’t serve as a useful indicator of interest or resonance among consumers. So what does? Well, consistency certainly helps.
A unit of attention doesn’t serve as a useful indicator of interest or resonance among consumers. So what does? Well, consistency certainly helps.
Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention measurement solution.
Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays.
For Heineken, viewability just doesn’t go far enough in proving the real value of an ad. So the alcoholic beverage brand conducted its first experiment with attention metrics.
Independent record label EMPIRE is well aware of the crossover appeal between video games and certain subgenres of music, including rap. So the label recently partnered with in-game ad platform Anzu to promote Babyface Ray’s new album, “FACE,” among young male rap fans in targeted geographic locations.