Loyalty Program

Donatos Pizza’s loyalty program has yielded growth for the company and allowed it to tap into data to identify patterns and trends, segment audiences and personalize its messages.

Noodle & Company first started a rewards program in 2017, but for the first few years the goal was mainly to “surprise and delight” customers with random freebies or upgrades. In late 2019, it became a points-based program. The most significant aspect of the program’s transformation is mental, going from serving up random benefits to a system “based on personalized [and] targeted offers to individual guests.”