ARCHIVE FOR:

Lou Montulli

  • Martin Kihn, SVP, Salesforce Marketing Cloud
    OPINION: Data-Driven Thinking

    The Magic Cookie, Longtime Enabler Of Ad Tech, Dies At 30

    By Martin Kihn, Salesforce Marketing Cloud//

    The anonymous alphanumeric string made and lost fortunes in its short but eventful life. It was best-known for something it wasn’t actually designed to do: targeting ads.

  • OPINION: Data-Driven Thinking

    In Defense Of The Cookie

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lou Montulli, co-founder and chief scientist at Zetta.net. Once in a while, someone asks me whether I’d have still created the cookie if I knew then what I know now. […]