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CES 2025

Disney Scores With Sports; Video Currencies Compete For Market Share At CES

BY AdExchanger// January 8th, 2025

Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.
Digital TV and Video

DRAX Attacks! Disney’s Evolution To Serving Mostly Real-Time Ad Auctions, Not Linear Pods

BY Alyssa Boyle// March 2nd, 2022

This week, Disney is hosting its Platform Tech Showcase, the second such product reveal since launching the Disney Real-Time Ad Exchange (DRAX) last year with a plan to automate as much of its ad sales business as possible.