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»Lisa Mann

Oreo's 'Overnight Success' In Social Media Was 100 Years In The Making

Oreo's humorous tweet referring the temporary power outage at the Super Dome in New Orleans that halted the Super Bowl action between the ultimately victorious Baltimore Ravens over the San Francisco 49ners was hailed as the marketing play of the game. Oreo's message that "you can still dunk in the dark" caught fire on Twitter,... Continue reading »
by David Kaplan // March 12th, 2013 //
»
 

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