OPINION: The Sell Sider
The Match Game: Publishers And Ad Tech Vendors Need To Find The Best Fit
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Laura Gaffney, vice president of global publisher and business development at Prohaska Consulting. When the fit is right, the relationship between publisher and ad tech developer can create a powerful synergy. The benefits are […]
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