Lancome

Japanese Internet and ecommerce company Rakuten, which has steadily built its Rakuten Marketing business through acquisition, has hired Jessica Joines as CMO and debuted an attribution tool called “Cadence.” “Cadence is the product that links all of our media channel services together,” commented Joines. “It’s a single point of entry and our clients can see […]

There are almost as many approaches to solving the attribution puzzle as there are brands. At Lancome, part of the strategy is to consolidate two key channels with a single vendor. Alessio Rossi is VP of digital marketing, ecommerce and CRM for the Loreal-owned luxury cosmetics brand. Since joining in May 2012, he has reevaluated […]