Putting UID2 Under the Legal Microscope
The Trade Desk is facing class-action lawsuits claiming its “privacy-safe” Unified ID 2.0 is really just repackaged cookie tracking.
The Trade Desk is facing class-action lawsuits claiming its “privacy-safe” Unified ID 2.0 is really just repackaged cookie tracking.
What’s in the tea leaves for the FTC’s new chair Andrew Ferguson, who took over in January? Kyle Kessler, a partner at Womble Bond Dickinson, weighs in.